Senior Marketing Manager - Respiratory

Company: Genentech
Location: San Francisco
Posted on: October 11, 2024

Job Description:

The PositionSenior Marketing Manager - RespiratoryWhy GenentechWe're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.About this Marketing RoleThe Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs.This Senior Marketing Manager position is integral to successfully delivering the Respiratory Marketing Vision. This position will involve the development of marketing strategy, content, and execution for XOLAIR, a biologic with over 20 years of history and multiple indications, including its indication in IgE-mediated Food Allergy, FDA-approved in February 2024. As part of this dynamic team, the Senior Marketing Manager will help accelerate Xolair adoption with appropriate patients via effective marketing campaigns, deep understanding of our customers' needs, and strong collaboration.Overall responsibilities include the development and implementation of strategic and tactical plans with consideration for the needs of different customer groups (HCPs, patients, payers, and population-based decision makers). This person will continuously develop and contribute to essential marketing capabilities and business acumen that enable the development and execution of product value propositions. This role will support a range of franchise priorities across indications and line extensions. This role will work closely with the rest of the Respiratory network including the marketing team, cross-functional partners, co-promote partners, external agencies and help influence healthcare ecosystem marketing efforts in our field.Key Job Responsibilities:

• Supports the development and execution of the Xolair value proposition, customer positioning, and the end-to-end integrated customer experience.
• Leverages appropriate customer insights including customer journeys, personas, and other data needed to drive the product's value proposition and to inform the optimal integrated customer experience.
• Identifies key internal network partners and external resources and aligns them to the marketing strategy, prioritized customer A--'B behavior shifts, and critical KPIs.
• Responsible for executing seamless, well-integrated marketing campaigns across multiple marketing platforms and channels.
• Responsible for optimizing all marketing content, including messaging and channel mix, for target customers.
• Prioritizes and creates personal promotional messages and resources for field-based channels in coordination with non-personal messages and resources.
• Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics.
• Accountable for high quality, compliant execution across all marketing platforms and customer types (e.g. patients, providers, organized customers).
• Measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
• Contribute to initiatives that have broader organizational impact across the Marketing Function and advancing progress towards our CMG outcomes.
• Leads and/or participates in flexibly deployed work teams across the CMG network, contributing novel ideas or approaches based on their areas of expertise.
• Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities.Demonstrates Proficiency within the following Key Competencies:Senior Marketing Managers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way).
  • Customer Understanding - I'm always learning about my customers, what they need, and the world they live in.
  • Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
  • Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals.
  • Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
  • Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
  • Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
  • Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
  • Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
  • Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.Who You Are:Minimum Candidate Qualifications & Experience
    • You hold a Bachelor's degree.
    • You hold 5 years minimum work experience, with 3 years working in a marketing role or, an Advanced Degree with 3 years of working experience with 2 years in a marketing role may be considered.
    • Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, etc.
    • Understanding of partners, their roles and leveraging their expertise to partner effectively.
    • The ability to articulate the business need or strategy behind campaigns or pieces of content to effectively engage and mobilize key internal stakeholders.
    • Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development all the way through execution.
    • Experience leading/managing Agency partners including developing agency briefs.
    • The ability to navigate the PRC process; take various types of content through PRC effectively and compliantly from start to finish; Effectively utilizing historical information to inform the process.
    • Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
    • Effectively managed AOR SOWs + POs, participated in MMix analysis and investment decision-making processes.
    • Campaign & Tactical Planning and ICT development.
    • Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions.
    • Develop and lead content for internal & external events of various sizes.
    • Pulled through content effectively with field colleagues.
    • Experience effectively orchestrating pieces of content through digital channels.Preferred:
      • MBA or other related graduate level degree preferred.
      • Marketing experience in relevant industries.
      • Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement.
      • Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes.
      • Product launch experience is a plus.
      • Experience with co-promotes is a plus.Location:
        • This position is based in South San Francisco, CA.
        • Relocation assistance is not available at this time.The expected salary range for this position based on the primary location of CA is $157,600 - $292,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.Roche Operating Principles
          • Put Patients First: I always act as if patients I know are in the room and do what's best for them.
          • Follow the science: I seek answers through experiments, data and debate, and act on facts.
          • Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part.
          • Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others.
          • Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures.
          • Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less.
          • Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty.
          • Think long term: I choose actions today that benefit future generations.Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.
            #J-18808-Ljbffr

Keywords: Genentech, San Mateo , Senior Marketing Manager - Respiratory, Advertising , San Francisco, California